Why is Sustainability in Fashion Important?
The concept of sustainability within the fashion world isn’t new- it’s been around for a while. Whether it was brought on my force with our ancestors or brought on by war time survivial, it has always played a part in how we dress. Today however, even in the grips of the last COVID19 pandemic, fast fashion has made us part of the “throw away generation”. According to the Fashion documentary named The True Cost, an average American throws aways nearly 82 pounds of clothing per year. Undeniably, it’s human nature to buy more clothes than we need, keep them long enough to post on our social media accounts then get rid of them. Most landfills around the world are full of discarded fashion and or textiles.
Sustainable fashion has the potential to empower consumers’ feeling of fulfilment by making more conscious choices by asking “Who made these clothes and how were they made “. These questions help force the consumption of sustainable and ethical fashion products.
BUY BETTER – BUY LESS – SAVE MONEY – SAVE THE PLANET
Ask the questions………..
WHO MADE THESE CLOTHES – WHERE DID THEY MAKE THEM and UNDER WHAT CONDITIONS!!!
All we ask is that you support transparency!
Mama’s got a brand new bag