What’s Sustainability?

Sustainability refers to the utilization of natural resources in an effective yet balanced way so that it is used for longer lengths of time and avoids depleting natural resources in an effort to maintain an ecological balance.

Sustainability can be  placed into 4 categories, each play an important role in the fashion industry.

1) Economic Sustainability

Economic Sustainability refers to the eco-friendly practices that promote economic developments which meet the needs of society in a way that can be sustained for future generations.

2) Social Sustainability

Social sustainability is about identifying and managing business impacts, both positive and negative, on people.

3) Environment Sustainability

Environmental sustainability is the rates of renewable resource harvest, pollution creation, and non-renewable resource depletion that can be continued indefinitely. If they cannot be continued indefinitely then they are not sustainable.

4) Human Sustainability

Just as the above 3 pillars of Sustainability are significant, similarly it's important to sustain human life. Human sustainability is one category, which involves specific goals, strategies and methods implemented to preserve and improve the quality of human life. Sociological, environmental and resource-based factors contribute to human sustainability.

What’s Sustainable Fashion?

Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products. It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological and financial systems

Why is Sustainability in Fashion Important?

The concept of sustainability  within the fashion world isn’t  new- it’s been around for a while. Whether it was brought on my force with our ancestors or brought on by war time survivial, it has always played a part in how we dress. Today however, even in the grips of the last COVID19 pandemic, fast fashion has made us part of the “throw away generation”.  According to the Fashion documentary  named  The True Cost, an average American throws aways nearly 82 pounds of clothing per year. Undeniably, it’s human nature  to buy more clothes than we need, keep them long enough to post on our social media accounts then get rid of them.  Most landfills around the world are full of discarded fashion and or textiles.

Sustainable fashion has the potential to empower consumers’ feeling of fulfilment by making more conscious choices by asking “Who made these clothes and how were they made “.  These questions help force the  consumption of sustainable  and ethical fashion products.

BUY BETTER – BUY LESS – SAVE MONEY  – SAVE THE PLANET

Ask the questions………..

WHO MADE THESE CLOTHES – WHERE DID THEY MAKE THEM and UNDER WHAT CONDITIONS!!!

All we ask is that you support transparency!

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